Urbanely Affable
I help carriers, MGAs, and insurtechs build and optimize their distribution channels, partner programs, and go-to-market strategies. Fractional consulting grounded in 20 years of operator experience.
I've spent my career inside insurance companies, not advising them from the outside. I've built partner programs from scratch, managed multi-state sales teams, and sat in the rooms where distribution strategy gets made.
Now I bring that experience to carriers and insurtechs as a fractional consultant through Urbanely Affable. I embed with leadership teams to solve specific distribution and growth challenges, working alongside your people rather than in a silo.
My focus is narrow on purpose: distribution strategy, partner management, and go-to-market execution in the P&C insurance space. That's where I've spent 20 years. That's where I add the most value.
Designing and launching new distribution channels, partner programs, and market entry strategies. From concept through execution.
Building segmentation frameworks, KPI systems, and governance models for partner portfolios. Turning partner relationships into measurable growth engines.
Interim account executive support for key partner accounts. Relationship management, growth planning, and continuity during transitions.
Assessing and redesigning sales team structures, workflows, compensation plans, and enablement programs to drive better outcomes.
Translating strategy into action with implementation roadmaps, stakeholder alignment, and change management support.
Identifying new distribution opportunities, building the business case, designing program structure, and supporting pilot launches.
Whether you're redesigning a distribution model, launching a new channel, or need an experienced operator to step in during a transition, I'd like to hear about it. Every engagement starts with a conversation.
Connect on LinkedInThanks for reaching out. I'll be in touch soon.